Young people who have their greatest intimacies, adults who do unboxing with their purchases from the supermarket, hours dedicated to show videogames, heavy jokes, live births, couple breakups, tears ... do you sound? We are in the era of “everything for a like” and YouTube is the medium that has made it possible.
- 1 Youtube is the new television
- 2 The Youtubers, the stars of the millennial generation
- 3 The auto show taken to the limit: all for fame
- 4 The consequences on mental health
Youtube is the new television
It is already a fact, YouTube has replaced TV, especially among viewers children under 35 who choose the online platform before the old television programming. Undoubtedly, with more than one billion users, YouTube is available to everyone and we can find content of all kinds, from music, to cooking tutorials or documentaries.
It is not surprising that accessibility and ease with which we can all expose ourselves to such a wide audience, has led hundreds of people to exhibit themselves in this network of videos, having also become a space in which the reality TV It also has a place and is accepted as something natural.
The Youtubers, the stars of the millennial generation
In Spain, only 14% of Youtubers generate enough income to live from it, so what are the motivations that can lead us to put ourselves behind a camera and produce videos talking sometimes about ourselves?
Sometimes it is about giving visibility to a personal brand, making people laugh, let off steam or in many cases, getting attention and acceptability that are scarce in real life and that is consistent with the needs of a generation that sublimates narcissism as a summit to The one to aspire to.
The contents are varied, from fashion, health and beauty tutorials mostly preferred by women to videogames and jokes channels, followed mostly by boys. However, it is the videos with the highest personal content that generate the most visits.
This is due to the psychological connection they create with the viewer, which can be identified and empathized with the vblogger, generating a sense of company, familiarity and immediacy that can replace the emotional lacks we have in real life.
This is why the viewer prefers the authenticity and intimacy that the Youtuber transmits to those caused by celebrities of a lifetime. This can be positive if it contributes to mutual support or learning, or just to have a fun time in front of the screen, but What happens when the quest for fame becomes an obsession?
The self-exhibition taken to the limit: all for fame
This need to be the center of attention can reach worrying limits in which adults themselves expose their most personal intimacies and even their family life, making their minor children a world-famous daily protagonist.
So, we can find 5-year-old Youtubers as Arantxa which shows its toys for years to thousands of spectators or the case of the Spanish Youtuber Verdeliss, whose family life is transmitted to a million subscribers who have come to see from the birth of each of their children to their daily problems since they are babies.
Other extreme cases are those of families such as Brataylay in the US that after making his life a reality, generated special controversy by broadcasting live at the funeral of one of his minor children. Although perhaps, the most familiar case is that of the family Ofive, who came to lose custody of their children for making constant jokes with the sole purpose of gaining visualizations, causing dramatic psychological consequences.
The consequences on mental health
“You are constantly looking for validation. It becomes a support system in which you grow to trust, a cycle of enormous peaks of happiness and depressions of doubt. ” Vblogger Lucy Woods explained in an article about how the internet impacted on her mental health.
The need for exhibitionism can be a strategy to find validation and acceptance or to provoke the public's desire, in most cases narcissists.
The popularity they generate talking about themselves creates an illusion of achievement that does not correspond to real-life goals; Being watched and loved by strangers generates such intense expectations that they can unbalance a person's emotional stability.
In this line he announced PewDiePie, the Youtuber with more subscribers in the world, who left his channel for a time overwhelmed by the pressure of his fame. OR the Rubius, the most popular Youtuber in Spanish, who declared in Time magazine: “I know that maybe I overreact too much in some videos and that before it was more natural ... but it is difficult to have the pressure of so many people on it waiting to be entertained.
In turn, the consumer of these channels, usually of a young age, takes examples that are sometimes not recommended: the generation of “everything for the like” sublimates a life model in which the effort is not rewarded as much as vanity and the egocentrism, which contributes to the infantilization of a society whose role models move away from healthier canons.
Follow Youtubers with a self esteem Healthy can be a good way to have fun, learn and even feel supported, but when all for fame is the only goal and market demands shake the values and emotional stability of even the youngest, maybe it's time to consume content in a more responsible way.